I had a cutsy sporty model in a different brand and the plastic stuck to the phone so bad that it was a total hassle to take the phone out and I stopped using it. The other thing that is SO important is that it is EASY to get my phone in and out of the bag so when I come home and just want my phone I don't have to struggle to get it out. The best part for me is that it is big enough to hold what I must have with me and small enough that I can through it into my bigger bag when I have to take all that other stuff. My phone of course, cards, money, car key remote and a few other things all fit nicely. This looks like a nice purse and holds everything I really need. I had plenty of ways to carry my cell phone that were sporty, but I wanted something I could take to a nice restaurant or to work or that would work for everything when traveling.
